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Our Team
 

Laurel Stephenson
Laurel Stephenson
President,
Founding Partner
lstephenson@lorem-ipsum.com
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Laurel Stephenson

With a background in film and production, Laurel has spent years developing relationships with corporate giants to start-ups and non-profits, providing them all with a full-range communications work. Her true talent lies in networking and building teams that serve her clients well.

Jason Dunlap
Jason Dunlap
Creative Lead,
Founding Partner
jdunlap@lorem-ipsum.com
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Jason Dunlap

With over 20 years of experience as a designer and art director, Jason has senior-level expertise in the areas of corporate branding and identity, sales and training materials, interactive presentations and online marketing. Jason has produced a broad range of communication materials across many industries including energy, manufacturing, healthcare, software and technology, food and beverage, financial services, industrial and commercial corporations and hundreds of small businesses. Jason’s classic design style and keen attention to detail are apparent in all of his work.

Shannon P. Quinn
Shannon P. Quinn
Strategy + Planning Lead,
Founding Partner
spquinn@lorem-ipsum.com
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Shannon P. Quinn

Shannon has an impressive record of driving success in B2B and B2C organizations. With a career built on marketing strategy and planning, she has specific domain expertise in the marketing of technology, building and energy-related products and services. Recently certified in Strategy and Innovation by the MIT Sloan School of Management, Shannon is on the leading edge of marketing practices.

Beth Hanigan
Beth Hanigan
Partner + Account Lead
bhanigan@lorem-ipsum.com
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Beth Hanigan

Beth’s ability to maintain a strong focus on strategic business goals and objectives while simultaneously keeping an eye on the details of day-to-day work makes her a key asset to any team. It’s a well-practiced balancing act that her clients recognize and rely on.

Katelyn Brunner
Katelyn Brunner
Social Media Manager

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Katelyn Brunner

Whether she is at the helm of a CRM software or managing moment-to-moment social media operations, you can trust Katelyn to flawlessly execute your strategy in the digital space. She has supported several national and global organizations in a variety of industries.

Barb Casey
Barb Casey
Content Lead

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Barb Casey

Barb is a great problem solver. She also has an uncanny ability to understand complex products and services and write about them in a relatable, conversational style. She’s the writer we turn to when clients need to establish a memorable voice in key B2B market sectors.

Bret Hummel
Bret Hummel
Design + UX Lead

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Bret Hummel

Bret is a highly-seasoned creative whose well runs deep and wide. He brings the perspective of 20+ years of design, creative direction, UX/UI, front-end development and motion design expertise to every engagement, and draws from experience creating everything from mobile games and marketing automation platforms to large-scale online enterprise applications and interactive kiosk. Plus, he's pretty good with a whiteboard.

Ellen Stoehr
Ellen Stoehr
Project Manager + Designer

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Ellen Stoehr

An artist, storyteller and producer, Ellen is a freelance graphic designer who has worked in diverse vertical markets enabling her to see a project through a cross-pollinated lens. Clever and curious with a heck of an imagination, she delivers value in any creative project and never lets anything fall through the cracks.

Leanne Zimmer
Leanne Zimmer
Account Director

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Leanne Zimmer

Leanne's many years in the marketing agency world—working with everyone from start ups to billion dollar brands—have given her the ability to not only think strategically, but manage teams and the execution of even the most complex programs.

 


Our Services
We take pride in our interdisciplinary approach to establish the parameters of your project, define a strategy, craft your message, and deliver a creative solution within your budget and schedule.
Strategy
and Planning
  • Project planning, management and monitoring
  • Active working sessions
  • Sales process design and rollout
Research
and Insight
  • Market research and competitive intelligence
  • Leadership and organizational assessment
  • Internal and external content audits
Creative
Solutions
  • Access to specialists for insight, direction and production
  • Internal communications development
  • An interdisciplinary approach to every project
Marketing
Operations
  • Content development and organization
  • Brand refresh, extension and management
  • Multi-vehicle and omni-channel executions
Production
and Execution
  • Polished production and delivery of all media types
  • Fully-developed interactive experiences
  • Social, email and other digital campaigns
Branding & Identity

Powerful brands serve as a unifying vision. They provide focus to align purpose, performance and people. Our approach: harness and leverage this collective ambition to yield disproportionate, differentiated value.

  • Brand development, refresh, extension, management
  • Product and portfolio assessment and organization
  • Market research and competitive intelligence
  • Leadership and organizational assessment
  • Active working sessions
  • Clear report-outs for internal presentation and socialization
Executive Support

Top-notch strategy and a proven briefing process—aimed to align stakeholders and creative teams alike—will always result in seamless understanding and efficient, effective content development.

  • Project planning and management
  • Presentation development
  • Internal change management
  • Executive communications
  • Idea (or even self-) promotion
  • Coaching and mentoring (you and/or your employees)
Marketing Campaigns

We believe that top-notch strategy and a proven briefing process aimed to align stakeholders and creative teams alike will always result in seamless understanding and efficient, effective content development.

  • Annual marketing planning and campaign strategy
  • Content development and management for all media types—print, digital, interactive and broadcast
  • Fully-developed interactive experiences
  • Social "quick-hit" messaging
  • Media purchase and placement
  • Multi-vehicle and omni-channel executions
Sales Activation

We firmly believe success comes with tighter ties to the sales force. Our approach: build once, use repeatedly, communicate often.

  • Product and/or program launch
  • Sales process design and roll-out
  • Sales tools and support
  • Training and curriculum development 
Testimonials
Our Happy Clients
"We have benefitted from a 10+ year relationship with LSP/Lorem Ipsum that goes far beyond the expected accountability of getting projects done on-time, done right, for a fair price. The relationship we have established with LSP is rooted in mutual and genuine care and respect for our partners personal and professional well-being. With that kind of foundation, all the rest of relationship tactics just fall into place naturally. The great folks at LSP are highest quality, reliable, and trustworthy that you’ll find. And when you get to know them personally, you’ll enjoy great friends and a lot of fun. We win together."

Brady Moroney, Controls Portfolio Leader, Trane
"Laurel and the entire team provide competent and dependable full scale agency services for my employer. They're eager to dive in and understand your business and provide creative solutions to your unique project needs. No matter how large or small the scope of the project you can count on them to deliver. You'll be hard pressed to find another agency in the Twin Cities that offers this level of service at affordable rates. I would highly recommend considering Laurel and the Lorem Ipsum team for any future projects with your company."

Duane Felumlee, Service and Parts Brand Manager, Trane
"It has always been not only productive, but a pleasure to work with Lorem Ipsum and all of the team members. Your firm’s somewhat unique model for assuring the best people are working on any given project to assure high quality while managing budgets is commendable. I have worked with your firm at two companies, and in both cases, you have provided high quality strategic and tactical marketing work that has moved each business forward in the marketplace."

Paul Wickberg, Executive Vice President - Sales, Software Motor Company
"LSP as been a true strategic partner for me over the past 7 years. Laurel and Beth and their extended team have consistently delivered on time, on budget with exceptional quality. In addition to their ability to deliver high quality work, the range of capabilities (brand, research, strategy and more) is truly what sets them apart."

Richard Hein, Vice President of Marketing, Metal-Era, Inc.
"Laurel and her team have once again exceeded expectations for creative concepts and communication tactics for a soon-to-be-launched communications campaign. Lorem Ipsum understands our business and is a critical partner helping us to design and implement integrated communications while making the absolute most of our strict budgets. Even in this economy, successful companies must continue to communicate and market themselves creatively yet effectively – working with Lorem Ipsum allows us to accomplish this and stay well within budgets."

Stephanie Schreurs, VP Marketing and Communications, Genesis10
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